Day 5 --The Mother of Motivation

Funny how deadlines are the mother of motivation... I have committed to a speaking engagement next Wednesday, and while I know generally what I'm going to speak about, it's time to hang some meat on the skeleton. I have my title (tentative), my three points, and my take-away-point. I have some stats to give credence to what I'm saying... now all I have to do is come up with some examples and a compelling opening and closing! Piece of cake, right? I'll keep you posted.

And it's funny about marketing. The more consistently you work at it, the more work you get out of it -- and that leaves you with a narrower window to do more marketing. I think that's why public speaking is so effective. The same hour of work that makes one contact with a face-to-face meeting, or 2-3 contacts at a networking event, or a multitude of remote contacts by email will create an instant sense of relationship (know-like-trust) with a whole roomful of people.

So public speaking is pretty effective, and has a high ROT value... Return on Time. Hmmm... might need to come up with a different acronym. How about ROW? Return on Words. Or ROE -- Return on Effort.

Obviously time to go put my overworked brain to bed. Catch up with you tomorrow.